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How does Google support organizations in their transformation to digital marketing? How does the International Food Waste Coalition influence more sustainable behaviour? How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19? With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society... Lees meer
Statistical Questions in Evidence-based Medicine is a book of questions and answers about the statistical principles and methods used in medical research... Lees meer
One page. One lesson. One focus. Everything you look for in an English course, made simple. Lees meer
Between the 'Black Death' in the mid-fourteenth century and the French invasions at the end of the fifteenth, artists such as Masaccio, Donatello, Fra Angelico, and Leonardo, working in the kingdoms, princedoms, and republics of the Italian peninsula, created some of the most influential and exciting works in a variety of artistic fields... Lees meer
One goal of researchers in neuroscience, psychology, and artificial intelligence is to build theoretical models that can explain the flexibility and adaptiveness of biological systems... Lees meer
Youth and Society is the most accessible and comprehensive textbook on the sociology of youth. Now in its fourth edition, it has been significantly revised to reflect the latest research in an overview of key debates, research and theories of how young people fit into contemporary society... Lees meer
Samuel Freeman is a leading political philosopher and one of the foremost authorities on the works of John Rawls... Lees meer
Understanding Media Industries is the only book that examines the interaction between commercial industry realities and media using a critical media studies approach in a concise, topic driven format that is accessible and engaging for undergraduate students... Lees meer
First published in 2002, the landmark Psychotherapy Relationships That Work broke new ground by focusing renewed and corrective attention on the substantial research behind the crucial (but often overlooked) client-therapist relationship... Lees meer
In Development as Freedom Amartya Sen explains how in a world of unprecedented increase in overall opulence millions of people living in the Third World are still unfree... Lees meer
In "World War One: A Short History", Norman Stone provides a terse, opinionated and wry short history of the First World War... Lees meer
A new general English course which focuses very strongly on student motivation and communicative speaking outcomes... Lees meer
This book provides an accessible introduction to aesthetics, especially in relation to literature, and is particularly useful for readers new to literary theory and contemporary philosophy... Lees meer
First published in 2002, the landmark Psychotherapy Relationships That Work broke new ground by focusing renewed and corrective attention on the substantial research behind the crucial (but often overlooked) client-therapist relationship... Lees meer
Tort Law Concentrate is written and designed to help you succeed. Written by experts and covering all key topics, Concentrate guides go above and beyond, not only consolidating your learning but focusing your revision and maximising your exam performance... Lees meer
A new general English course which focuses very strongly on student motivation and communicative speaking outcomes... Lees meer
One page. One lesson. One focus. Everything you look for in an English course, made simple. Lees meer
The scope of criminal justice surveillance, from the police to the prisons, has expanded rapidly in recent decades... Lees meer
In the aftermath of the 2008 financial crisis, economists around the world have advanced theories to explain the persistence of high unemployment and low growth rates... Lees meer