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Every show needs an audience. How do we find them? How do we reach them? How do we motivate them to buy tickets? This informative book provides an essential look at the public relations strategies, tactics, and tools that have put Hollywood entertainment at the center of global popular culture... Lees meer
"Mesmerizing & fascinating..." --The Seattle Post-Intelligencer "The Freakonomics of big data." --Stein Kretsinger, founding executive of Advertising... Lees meer
The most comprehensive, global guide to business model design and innovation for academic and business audiences... Lees meer
'As textbooks go, this one's a very strong volume for the aspiring feature writer ready to make their mark on the world' - www... Lees meer
Much-needed, fresh approach that brings a greater insight into the physical understanding of aerodynamics Based on the authors decades of industrial experience with Boeing, this book helps students and practicing engineers to gain a greater physical understanding of aerodynamics... Lees meer
This second edition of The Art and Science of Dance/Movement Therapy offers a broad understanding of dance/movement therapy as well as an in-depth exploration of how and where it can be used to produce change... Lees meer
For many years now we have witnessed the developing use of the internet and associated technologies by political actors and organisations... Lees meer
Desktop or DIY 3D printers are devices you can either buy preassembled as a kit, or build from a collection of parts to design and print physical objects including replacement household parts, custom toys, and even art, science, or engineering projects... Lees meer
Learning to program with Microsoft[registered] Visual Basic has never been easier! Clearly Visual Basic: Programming With Microsoft[Registered] Visual Basic 2012, 3E by best-selling programming author Diane Zak uses a simple, proven, step-by-step approach thats ideal for learning a first programming language... Lees meer
Choosing and Using Statistics remains an invaluable guide for students using a computer package to analyse data from research projects and practical class work... Lees meer
The Eighth Edition of Zumdahl and DeCostes best-selling Introductory Chemistry: A Foundation combines enhanced problem-solving structure with substantial pedagogy to enable students to become strong independent problem solvers in the introductory course and beyond... Lees meer
Develop better medical devices using the latest fluid mechanics tools and techniques This thoroughly revised textbook combines the physiological aspects of the cardiovascular and pulmonary systems with cutting-edge fluid mechanics concepts... Lees meer
For undergraduate electrical engineering students or for practicing engineers and scientists interested in updating their understanding of modern electronics One of the most widely used introductory books on semiconductor materials, physics, devices and technology, Solid State Electronic Devices aims to: 1) develop basic semiconductor physics concepts, so students can better understand current and future devices; and 2) provide a sound understanding of current semiconductor devices and technology, so that their applications to electronic and optoelectronic circuits and systems can be appreciated... Lees meer
The Little, Brown Compact Handbook with Exercises packages the authority and currency of its best-selling parent, The Little, Brown Handbook, in a briefer book with a spiral binding, tabbed dividers, and more than 150 exercises... Lees meer
The most up-to-date and comprehensive introductory ASP.NET book you'll find on any shelf, Beginning ASP... Lees meer
Oggi In Italia is an introductory Italian program featuring a balanced four-skills approach to language learning... Lees meer
Your trusted tour guide to macOS Sierra macOS is the engine that runs your Mac, so it's a good idea to know a bit about how it works... Lees meer
The site designer's guide to SketchUp's powerful modeling capabilities SketchUp for Site Design is the definitive guide to SketchUp for landscape architects and other site design professionals... Lees meer
Presenting an alternate approach to supply chain management, Lean Supply Chain Management Essentials: A Framework for Materials Managers explains why the traditional materials planning environment, typically embodied by an Enterprise Resource Planning (ERP) system, is an ineffective support system for a company that wants to adopt Lean practices... Lees meer
Corporate social responsibility has gained substantial traction in recent decades but many still struggle with conveying the importance of integrating ethics and environmental and social values within the demands of a business world understandably concerned with making profit... Lees meer