Dr Kraaijenbrink has given strategizing managers, strategy consultants, and even some academics, a really useful book. Some books pretend to supply a complete solution. This one is designed to help managers who know they must stay in charge and not expect others – consultants or academics – to do their strategizing for them.
The guidance offered is down-to-earth, well presented, and tested in Dr . Kraaijenbrink’s considerable executive, consulting, and academic experience. It also leverages from the most recent business-relevant thinking in this area. Strongly recommended.