Wurtz, Wil Wiedenbrugge, Marcel
"Wiedenbrugge and Wurtz have provided a comprehensive and well-illustrated
framework for generating indispensable insights into maximising business value. Their holistic methodology brings objectivity to generating value through the effective management of customer and supplier commitments. They also demonstrate the why and how of internal collaboration between commercial and financial teams as a condition for success. Their work provides important focus for the development of valuable and sustainable business relationships."