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Effective innovation in practice opportunities for hands-on learning additional case-based and advanced assignments wi

Slagter, J. Piest, J.P.S.
ISBN/EAN 9789079182190
Druk 1
The textbook shows, in an impressive and clear way, the underlying factors regarding effective innovation, relevant in our modern fast changing technology-driven markets. Due to customers' increasing wishes and demands which result in ultra-short products lifecycles, we require new concepts in order to identify proper product innovation strategies that are capable of achieving sustainable competitive advantage. This practical book is a valuable addition to the published textbook and will challenge students to learn to address ` hidden' innovation dangers as well as to find new ways to innovate in practice. With the applied single-double-deutero loop learning concept, students are able to answer the question of how an organization can become a sustainable innovating organization.
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