Effective innovation in practice opportunities for hands-on learning additional case-based and advanced assignments wi
Slagter, J. Piest, J.P.S.
The textbook shows, in an impressive and clear way, the underlying factors regarding effective innovation, relevant in our modern fast changing technology-driven markets. Due to customers' increasing wishes and demands which result in ultra-short products lifecycles, we require new concepts in order to identify proper product innovation strategies that are capable of achieving sustainable competitive advantage.
This practical book is a valuable addition to the published textbook and will challenge students to learn to address ` hidden' innovation dangers as well as to find new ways to innovate in practice. With the applied single-double-deutero loop learning concept, students are able to answer the question of how an organization can become a sustainable innovating organization.