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Industrial marketing in the new branding area - how to survive the war between private labels, private brands and

Moers, p.
ISBN/EAN 9789013038743
Druk 1
Paul Moers has once again written a very lucid book. It contains many real life examples, which can be applied to concrete situations in everyday business situations. It is a must read for industrial companies striving for added value in their relationshi
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