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Business-to-business brand management the success dimensions of business brands

Kotler, P. Pfoertsch, W.

9783540253600 - Business-to-business brand management the success dimensions of business brands

Artikelomschrijving

This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.

Specificaties

Auteur Kotler, P. Pfoertsch, W.
ISBN/EAN 9783540253600
Druk 1
€ 41,23 € 45,81
Verwachte bezorgdatum 10-05

Artikelomschrijving

This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.

Specificaties

Auteur Kotler, P. Pfoertsch, W.
ISBN/EAN 9783540253600
Druk 1