• Gratis verzending
  • Al meer dan 1 miljoen studenten bestelden hier

Market Entry in China

auteurPrange, Christiane

9783319291383 - Market Entry in China
2e hands

Artikelomschrijving

This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China's growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.

Specificaties

Auteur auteurPrange, Christiane
ISBN/EAN 9783319291383
Druk 1
€ 74,27 € 82,52
Verwachte bezorgdatum: 15-06

Artikelomschrijving

This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China's growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.

Specificaties

Auteur auteurPrange, Christiane
ISBN/EAN 9783319291383
Druk 1