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Marketing ethics an international perspective

Schlegelmilch, b.

9781861521910 - Marketing ethics an international perspective
2e hands

Artikelomschrijving

Marketing Ethics: An International Perspective examines the mainstream marketing ethics and theories, placing them in an international context. Throughout the text, country-specific differences are highlighted with particular attention to variations in business ethics. The book also investigates the means by which ethics can best be implemented into organisational/decision-making and focuses on some of the remaining challenges in business ethics. The text includes cases and key readings designed to illustrate major factors in business ethics drawn from real situations.

Specificaties

Auteur Schlegelmilch, b.
ISBN/EAN 9781861521910
Druk 1
€ 96,59 € 107,32
Verwachte bezorgdatum: 03-08

Artikelomschrijving

Marketing Ethics: An International Perspective examines the mainstream marketing ethics and theories, placing them in an international context. Throughout the text, country-specific differences are highlighted with particular attention to variations in business ethics. The book also investigates the means by which ethics can best be implemented into organisational/decision-making and focuses on some of the remaining challenges in business ethics. The text includes cases and key readings designed to illustrate major factors in business ethics drawn from real situations.

Specificaties

Auteur Schlegelmilch, b.
ISBN/EAN 9781861521910
Druk 1