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From brand vision to brand evaluation

Chernatony, de

9781856177733 - From brand vision to brand evaluation

Artikelomschrijving

Seeing the worlds biggest brands gain ground over the worlds markets, you cant deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes highly illustrated with real examples of influential marketing campaigns. This is the book that will take students to the next level with the skills to develop and implement their own branding strategy.

Specificaties

Auteur Chernatony, de
ISBN/EAN 9781856177733
Druk 3
€ 54,35 € 60,39
Verwachte bezorgdatum: 10-04

Artikelomschrijving

Seeing the worlds biggest brands gain ground over the worlds markets, you cant deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes highly illustrated with real examples of influential marketing campaigns. This is the book that will take students to the next level with the skills to develop and implement their own branding strategy.

Specificaties

Auteur Chernatony, de
ISBN/EAN 9781856177733
Druk 3