• Gratis verzending
  • Al meer dan 1 miljoen studenten bestelden hier

Sensory marketing

Krishna, Aradhna

9781841698892 - Sensory marketing
2e hands

Artikelomschrijving

What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers' senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product's or service's appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms.

Specificaties

Auteur Krishna, Aradhna
ISBN/EAN 9781841698892
Druk 1
€ 51,26 € 56,96
Verwachte levertijd: Leverbaar, 8-14 werkdagen

Artikelomschrijving

What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers' senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product's or service's appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms.

Specificaties

Auteur Krishna, Aradhna
ISBN/EAN 9781841698892
Druk 1