Digital Business and E-Commerce Management
Artikelomschrijving
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.
Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.
Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
Specificaties
| ISBN/EAN | 9781787644182 |
| Verschijningsvorm | eBook |
| Licentieduur |
eBook online lezen: 730 days
eBook offline lezen (downloaden): Oneindig |
Artikelomschrijving
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.
Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.
Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
Specificaties
| ISBN/EAN | 9781787644182 |
| Verschijningsvorm | eBook |
| Licentieduur |
eBook online lezen: 730 days
eBook offline lezen (downloaden): Oneindig |