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Fashion Branding Unraveled

Hameide, Kaled K.

9781563678745 - Fashion Branding Unraveled
2e hands

Artikelomschrijving

Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as mass customization and M-branding, to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.

Specificaties

Auteur Hameide, Kaled K.
ISBN/EAN 9781563678745
Druk 1
€ 46,50 € 51,67
Verwachte bezorgdatum: 21-07

Artikelomschrijving

Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as mass customization and M-branding, to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.

Specificaties

Auteur Hameide, Kaled K.
ISBN/EAN 9781563678745
Druk 1