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Social Media Marketing: Theories and Applications

Dahl, Stephan,

9781529720822 - Social Media Marketing: Theories and Applications
2e hands

Artikelomschrijving

The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.

Specificaties

Auteur Dahl, Stephan,
ISBN/EAN 9781529720822
Druk 3
€ 52,46 € 58,29
Verwachte bezorgdatum: 22-12

Artikelomschrijving

The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.

Specificaties

Auteur Dahl, Stephan,
ISBN/EAN 9781529720822
Druk 3