Social Media Marketing: Theories and Applications
Artikelomschrijving
The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.
Specificaties
| Auteur | Dahl, Stephan, |
| ISBN/EAN | 9781529720822 |
Artikelomschrijving
The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.
Specificaties
| Auteur | Dahl, Stephan, |
| ISBN/EAN | 9781529720822 |