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Conducting Focus Groups for Business and Management Students

eBook

9781526416124 - Conducting Focus Groups for Business and Management Students
2e hands

Artikelomschrijving

In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.

Specificaties

ISBN/EAN 9781526416124
Verschijningsvorm eBook i
Licentieduur eBook online lezen: 365 days
eBook offline lezen (downloaden): Oneindig
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Artikelomschrijving

In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.

Specificaties

ISBN/EAN 9781526416124
Verschijningsvorm eBook i
Licentieduur eBook online lezen: 365 days
eBook offline lezen (downloaden): Oneindig