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Understanding Global Cultures

Gannon, Martin J.

9781483340074 - Understanding Global Cultures
2e hands

Artikelomschrijving

This new edition presents the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation. A cultural metaphor is any activity, phenomenon, or institution that members of a given culture consider important and with which they identify emotionally and/or cognitively, such as the Japanese garden and American football. This cultural metaphoric approach identifies three to eight unique or distinctive features of each cultural metaphor and then discusses 34 national cultures in terms of these features.

Specificaties

Auteur Gannon, Martin J.
ISBN/EAN 9781483340074
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Artikelomschrijving

This new edition presents the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation. A cultural metaphor is any activity, phenomenon, or institution that members of a given culture consider important and with which they identify emotionally and/or cognitively, such as the Japanese garden and American football. This cultural metaphoric approach identifies three to eight unique or distinctive features of each cultural metaphor and then discusses 34 national cultures in terms of these features.

Specificaties

Auteur Gannon, Martin J.
ISBN/EAN 9781483340074