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Marketing Concepts & Strategies

Dibb, Sally,

9781473760271 - Marketing Concepts & Strategies

Artikelomschrijving

Now in its 8th edition, Marketing Concepts and Strategies gives an in-depth insight into the core theories behind modern marketing. It combines the theoretical and practical knowledge of its world class authors to ensure students develop a comprehensive understanding of marketing in the modern world. Updated to include new trends and challenges in the industry and with a diverse range of pedagogical features to help students learn in a variety of ways, the new edition continues to be a comprehensive guide to Marketing.

Specificaties

Auteur Dibb, Sally,
ISBN/EAN 9781473760271
Druk 8
€ 66,11 € 73,46
Verwachte bezorgdatum: 20-08

Artikelomschrijving

Now in its 8th edition, Marketing Concepts and Strategies gives an in-depth insight into the core theories behind modern marketing. It combines the theoretical and practical knowledge of its world class authors to ensure students develop a comprehensive understanding of marketing in the modern world. Updated to include new trends and challenges in the industry and with a diverse range of pedagogical features to help students learn in a variety of ways, the new edition continues to be a comprehensive guide to Marketing.

Specificaties

Auteur Dibb, Sally,
ISBN/EAN 9781473760271
Druk 8