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Encyclopedia of Public Relations

Heath, Robert L.

9781452240794 - Encyclopedia of Public Relations

Artikelomschrijving

The Second Edition of this Encyclopedia continues to explore key challenges facing the profession of public relations, such as earning the trust and respect of critics and the general public. Much greater emphasis and space are placed on a theme that was just emerging when the first edition appeared: the Internet and social media as public relations tools. International coverage and representation is greatly expanded, as well. Finally, biographies (which are now widely available on the web) will be deleted to give room to areas of enhanced coverage and any biographical material will be included where appropriate within the context of topical entries.

Specificaties

Auteur Heath, Robert L.
ISBN/EAN 9781452240794
Druk 2
€ 398,70 € 443,00
Verwachte bezorgdatum: 18-04

Artikelomschrijving

The Second Edition of this Encyclopedia continues to explore key challenges facing the profession of public relations, such as earning the trust and respect of critics and the general public. Much greater emphasis and space are placed on a theme that was just emerging when the first edition appeared: the Internet and social media as public relations tools. International coverage and representation is greatly expanded, as well. Finally, biographies (which are now widely available on the web) will be deleted to give room to areas of enhanced coverage and any biographical material will be included where appropriate within the context of topical entries.

Specificaties

Auteur Heath, Robert L.
ISBN/EAN 9781452240794
Druk 2