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Designing for Behavior Change: Applying Psychology and Behavioral Economics

Wendel, Stephen

9781449367626 - Designing for Behavior Change: Applying Psychology and Behavioral Economics

Artikelomschrijving

A new wave of products is helping people change their behavior and daily routines, whether its exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals. Stephen Wendel, HelloWallets head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, youll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes.

Specificaties

Auteur Wendel, Stephen
ISBN/EAN 9781449367626
Druk 1
€ 36,54 € 40,60
Verwachte bezorgdatum: 04-12
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Artikelomschrijving

A new wave of products is helping people change their behavior and daily routines, whether its exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals. Stephen Wendel, HelloWallets head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, youll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes.

Specificaties

Auteur Wendel, Stephen
ISBN/EAN 9781449367626
Druk 1