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Basic marketing research

Churchill, G. Brown, T. Roche, M.

9781439041406 - Basic marketing research

Artikelomschrijving

Why is BASIC MARKETING RESEARCH, International Edition the best-selling marketing textbook? Because its written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And theyve achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume youll learn more about how experts gather data and how to use it yourself to turn greater profits.

Specificaties

Auteur Churchill, G. Brown, T. Roche, M.
ISBN/EAN 9781439041406
Druk 7
€ 93,02 € 103,36
Verwachte bezorgdatum: 09-04

Artikelomschrijving

Why is BASIC MARKETING RESEARCH, International Edition the best-selling marketing textbook? Because its written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And theyve achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume youll learn more about how experts gather data and how to use it yourself to turn greater profits.

Specificaties

Auteur Churchill, G. Brown, T. Roche, M.
ISBN/EAN 9781439041406
Druk 7