• Gratis verzending
  • Al meer dan 1 miljoen studenten bestelden hier

Winning in emerging markets: a road map for strategy and execution

Palepu, K.G.

9781422166956 - Winning in emerging markets: a road map for strategy and execution

Artikelomschrijving

Already cited by the Financial Times, Forbes.com, The Economic Times, WSJ/Mint and several other prominent global business publications, Winning in Emerging Markets is quickly becoming the go-to book for mapping a strategy for entering new markets--and then quickly gaining a competitive edge in those high growth regions. Advancing the discussion about emerging markets themselves and how organizations can best leverage the potential of these regions, Tarun Khanna and Krishna Palepu -- both well respected thinkers on the subject -- argue there is more to sizing up these markets than just evaluating data points related to size, population, and growth potential. In fact, they say the possibility to expand a companys progress in developing economies is to first asses the areas lack of institutional infrastructure--and then to formulate strategies around what the authors call institutional voids to the firms advantage. Khanna and Palepu say the primary exploitable characteristic of an emerging market are such voids, and though they create challenges, they also provide major opportunity both for multinationals and local contenders.

Specificaties

Auteur Palepu, K.G.
ISBN/EAN 9781422166956
Druk 1
€ 34,11 € 37,90
Op voorraad. Verwachte bezorgdatum: 19-09

Artikelomschrijving

Already cited by the Financial Times, Forbes.com, The Economic Times, WSJ/Mint and several other prominent global business publications, Winning in Emerging Markets is quickly becoming the go-to book for mapping a strategy for entering new markets--and then quickly gaining a competitive edge in those high growth regions. Advancing the discussion about emerging markets themselves and how organizations can best leverage the potential of these regions, Tarun Khanna and Krishna Palepu -- both well respected thinkers on the subject -- argue there is more to sizing up these markets than just evaluating data points related to size, population, and growth potential. In fact, they say the possibility to expand a companys progress in developing economies is to first asses the areas lack of institutional infrastructure--and then to formulate strategies around what the authors call institutional voids to the firms advantage. Khanna and Palepu say the primary exploitable characteristic of an emerging market are such voids, and though they create challenges, they also provide major opportunity both for multinationals and local contenders.

Specificaties

Auteur Palepu, K.G.
ISBN/EAN 9781422166956
Druk 1