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What i didn't learn at business school

Barney, j.

9781422157633 - What i didn't learn at business school
2e hands

Artikelomschrijving

Meet Justin Campbell. Hes a new MBA graduate whos landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc., a specialty chemicals firm, define and execute a strategy for exploiting a textile technology the company developed. Justin and his team deploy state-of-the-art strategy tools to analyze the attractiveness of potential markets for the technology. But they soon realize the tools dont help them grapple with the human side of strategy--including political forces swirling within HGS. Everyone involved in the engagement is biased and insecure, brilliant and hardworking, selfish and lazy, loyal and dedicated. Justin and his cohorts arent real--What I Didnt Learn in Business School is a business novel. But theyre realistic: theyre just like us. Their story reveals the limitations of strategy tools and demonstrates tactics for navigating the messy, human dynamics that can make or break a companys strategy efforts. This engaging book uses the power of story to present potent lessons for anyone seeking to excel at strategy management.

Specificaties

Auteur Barney, j.
ISBN/EAN 9781422157633
Niet meer bestelbaar

Artikelomschrijving

Meet Justin Campbell. Hes a new MBA graduate whos landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc., a specialty chemicals firm, define and execute a strategy for exploiting a textile technology the company developed. Justin and his team deploy state-of-the-art strategy tools to analyze the attractiveness of potential markets for the technology. But they soon realize the tools dont help them grapple with the human side of strategy--including political forces swirling within HGS. Everyone involved in the engagement is biased and insecure, brilliant and hardworking, selfish and lazy, loyal and dedicated. Justin and his cohorts arent real--What I Didnt Learn in Business School is a business novel. But theyre realistic: theyre just like us. Their story reveals the limitations of strategy tools and demonstrates tactics for navigating the messy, human dynamics that can make or break a companys strategy efforts. This engaging book uses the power of story to present potent lessons for anyone seeking to excel at strategy management.

Specificaties

Auteur Barney, j.
ISBN/EAN 9781422157633