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Shopping 3.0: shopping, the internet or both?

Molenaar, C.

9781409417644 - Shopping 3.0: shopping, the internet or both?
2e hands

Artikelomschrijving

Retailers are in difficult times. The recession, global competition, government regulation and the growth of the internet mean that costs are rising but margins are increasingly squeezed. Cor Molenaars Shopping 3.0 offers an engaging, convincing and well-researched manifesto for the future of retailing; a manifesto which encourages retailers to switch their approach from a strategy that is based around transactions to one that is based around customers. Logic dictates that there is no one single strategy that will work for all retailers; some of them may indeed benefit from investing in e-retailing solutions and the internet but for others, success will lie in developing a service based on customer experience or one with some apparently bespoke elements; a strategy to appeal to customers as individuals. Shopping 3.0 examines all these changes. It sketches the world of consumers; those who make their purchases from the comfort of their armchair and those who enjoy shopping with friends.

Specificaties

Auteur Molenaar, C.
ISBN/EAN 9781409417644
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Artikelomschrijving

Retailers are in difficult times. The recession, global competition, government regulation and the growth of the internet mean that costs are rising but margins are increasingly squeezed. Cor Molenaars Shopping 3.0 offers an engaging, convincing and well-researched manifesto for the future of retailing; a manifesto which encourages retailers to switch their approach from a strategy that is based around transactions to one that is based around customers. Logic dictates that there is no one single strategy that will work for all retailers; some of them may indeed benefit from investing in e-retailing solutions and the internet but for others, success will lie in developing a service based on customer experience or one with some apparently bespoke elements; a strategy to appeal to customers as individuals. Shopping 3.0 examines all these changes. It sketches the world of consumers; those who make their purchases from the comfort of their armchair and those who enjoy shopping with friends.

Specificaties

Auteur Molenaar, C.
ISBN/EAN 9781409417644