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Strategic management with strategic management companion

Lynch, R.
ISBN/EAN 9781408221181
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Strategic Management

Lynch, Richard
ISBN/EAN
9781292064666

Druk
7

Strategic Management is one of the worlds leading strategy textbooks, covering all the major topics particularly from a global perspective. It delivers comprehensive coverage of the subject in an easy-to-read style with extensive examples and a range of free support material that will help you learn actively and effectively. This seventh edition of Strategic Management builds on proven strengths ...* Over 70 short case studies to provide easily accessible illustrations of strategy in practice * Over 12 longer cases to provide a more in-depth examples of recent strategic decisions involving Sony, Apple and other major companies a continuous contrast between prescriptive and emergent views of strategy to highlight the key debates within the discipline * Emphasis on practice throughout with features to help you turn theory into practice * Major international strategy cases from Europe, Africa, Asia and the Americas * Clear exploration of the key concepts * Comprehensive, logical structure to guide you through this complex subject
€ 66,43
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