• Gratis verzending
  • Al meer dan 1 miljoen studenten bestelden hier

Fashion marketing

Easey, M.

9781405139533 - Fashion marketing

Artikelomschrijving

Clothing that is not purchased or worn is not fashion (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses.

Specificaties

Auteur Easey, M.
ISBN/EAN 9781405139533
Druk 3
€ 33,82 € 37,58
Verwachte bezorgdatum: 31-03

Artikelomschrijving

Clothing that is not purchased or worn is not fashion (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses.

Specificaties

Auteur Easey, M.
ISBN/EAN 9781405139533
Druk 3