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What is e-business? how the internet transforms organizations

Feng Li

9781405125581 - What is e-business? how the internet transforms organizations

Artikelomschrijving

Based on fifteen years experience teaching e-Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e-business. This much-needed new text gives business and technology students the integrated framework they need to interpret conflicting and rapidly changing business phenomena. * A coherent introduction to e-business. * Features case studies of the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services. * Discusses emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues. * Supported by online lecturer and student resources, available soon.

Specificaties

Auteur Feng Li
ISBN/EAN 9781405125581
Druk 1
€ 36,23 € 40,26
Verwachte bezorgdatum: 16-04

Artikelomschrijving

Based on fifteen years experience teaching e-Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e-business. This much-needed new text gives business and technology students the integrated framework they need to interpret conflicting and rapidly changing business phenomena. * A coherent introduction to e-business. * Features case studies of the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services. * Discusses emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues. * Supported by online lecturer and student resources, available soon.

Specificaties

Auteur Feng Li
ISBN/EAN 9781405125581
Druk 1