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Technology Entrepreneurship: Bringing Innovation to the Marketplace

Evers, Natasha

9781352011173 - Technology Entrepreneurship: Bringing Innovation to the Marketplace
2e hands

Artikelomschrijving

This second edition of the critically acclaimed core textbook provides students from technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. Blending theory, policy and practice in a manner that is accessible to readers with little prior knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technological ideas. The book provides students with comprehensive guidance on the specialized field of 'technopreneurship'. It provides the tools and frameworks required for managing, commercialising and marketing technological innovation. With real life examples and case studies from a range of countries and industries, it will equip students with the understanding required to successfully launch their product. This text caters for undergraduate and postgraduate students studying technology entrepreneurship modules on engineering, science and computing technology programmes. Features : * Readable explanations of underpinning knowledge and theory in combination with case studies, tools for practice, revision questions and guidance for further resources. * Adopts a global approach to technology entrepreneurship supported by a suite of real-life international case studies related to different technologies, across diverse sectors and territories. * Covers entrepreneurship in combination with innovation, commericalization, intellectual property issues, product-market fit, strategy and business modelling, value propositioning, internationalization, finance and organization. * Addresses the topic of International Entrepreneurship, growth and scaling new venture and lends insight into Digital Entrepreneurship. * Emphasis on marketing strategy, market validation and market research. * Dedicated companion website wi

Specificaties

Auteur Evers, Natasha
ISBN/EAN 9781352011173
Druk 2
€ 58,43 € 64,92
Verwachte bezorgdatum: 28-12

Artikelomschrijving

This second edition of the critically acclaimed core textbook provides students from technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. Blending theory, policy and practice in a manner that is accessible to readers with little prior knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technological ideas. The book provides students with comprehensive guidance on the specialized field of 'technopreneurship'. It provides the tools and frameworks required for managing, commercialising and marketing technological innovation. With real life examples and case studies from a range of countries and industries, it will equip students with the understanding required to successfully launch their product. This text caters for undergraduate and postgraduate students studying technology entrepreneurship modules on engineering, science and computing technology programmes. Features : * Readable explanations of underpinning knowledge and theory in combination with case studies, tools for practice, revision questions and guidance for further resources. * Adopts a global approach to technology entrepreneurship supported by a suite of real-life international case studies related to different technologies, across diverse sectors and territories. * Covers entrepreneurship in combination with innovation, commericalization, intellectual property issues, product-market fit, strategy and business modelling, value propositioning, internationalization, finance and organization. * Addresses the topic of International Entrepreneurship, growth and scaling new venture and lends insight into Digital Entrepreneurship. * Emphasis on marketing strategy, market validation and market research. * Dedicated companion website wi

Specificaties

Auteur Evers, Natasha
ISBN/EAN 9781352011173
Druk 2