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Entrepreneurship: ideas in action

Greene, Cynthia L.,

9781305653061 - Entrepreneurship: ideas in action

Artikelomschrijving

Students today realize that becoming a business owner is a career option. ENTREPRENEURSHIP: IDEAS IN ACTION 6E provides students with the knowledge needed to realistically evaluate their potential as a business owner. This text encourages students to examine all the major steps involved in starting a new business: Ownership, Strategy, Finance, and Marketing. As students complete the chapters, they will develop a business plan and learn what it takes to get an entrepreneurial venture off to a good start. Market research, budgeting, selecting a business location, and financing the business are covered using real-life examples that students can relate to. Information on online research and online business planning is also included.

Specificaties

Auteur Greene, Cynthia L.,
ISBN/EAN 9781305653061
Druk 6
€ 72,27 € 80,30
Verwachte bezorgdatum: 07-11

Artikelomschrijving

Students today realize that becoming a business owner is a career option. ENTREPRENEURSHIP: IDEAS IN ACTION 6E provides students with the knowledge needed to realistically evaluate their potential as a business owner. This text encourages students to examine all the major steps involved in starting a new business: Ownership, Strategy, Finance, and Marketing. As students complete the chapters, they will develop a business plan and learn what it takes to get an entrepreneurial venture off to a good start. Market research, budgeting, selecting a business location, and financing the business are covered using real-life examples that students can relate to. Information on online research and online business planning is also included.

Specificaties

Auteur Greene, Cynthia L.,
ISBN/EAN 9781305653061
Druk 6