Entrepreneurship: ideas in action
Artikelomschrijving
Students today realize that becoming a business owner is a career option. ENTREPRENEURSHIP: IDEAS IN ACTION 6E provides students with the knowledge needed to realistically evaluate their potential as a business owner. This text encourages students to examine all the major steps involved in starting a new business: Ownership, Strategy, Finance, and Marketing. As students complete the chapters, they will develop a business plan and learn what it takes to get an entrepreneurial venture off to a good start. Market research, budgeting, selecting a business location, and financing the business are covered using real-life examples that students can relate to. Information on online research and online business planning is also included.
Specificaties
Auteur | Greene, Cynthia L., |
ISBN/EAN | 9781305653061 |
Druk | 6 |
Artikelomschrijving
Students today realize that becoming a business owner is a career option. ENTREPRENEURSHIP: IDEAS IN ACTION 6E provides students with the knowledge needed to realistically evaluate their potential as a business owner. This text encourages students to examine all the major steps involved in starting a new business: Ownership, Strategy, Finance, and Marketing. As students complete the chapters, they will develop a business plan and learn what it takes to get an entrepreneurial venture off to a good start. Market research, budgeting, selecting a business location, and financing the business are covered using real-life examples that students can relate to. Information on online research and online business planning is also included.
Specificaties
Auteur | Greene, Cynthia L., |
ISBN/EAN | 9781305653061 |
Druk | 6 |