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Marketing Management, Global Edition

Kotler, Philip Keller, Kevin

9781292404813 - Marketing Management, Global Edition
2e hands

Artikelomschrijving

Forundergraduate and graduate courses in marketing management. Thegold standard for today's marketing management student The world of marketing is changing every day - and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing management texts out there. Unsurpassed in its breadth,depth, and relevance, the 16th Edition features a streamlinedorganization of the content, updated material, and new examples that reflectthe very latest market developments. After reading this landmark text, studentswill be armed with the knowledge and tools to succeed in the new marketenvironment around them.

Specificaties

Auteur Kotler, Philip Keller, Kevin
ISBN/EAN 9781292404813
Druk 16
€ 74,43 € 82,70
Verwachte bezorgdatum: 31-05

Artikelomschrijving

Forundergraduate and graduate courses in marketing management. Thegold standard for today's marketing management student The world of marketing is changing every day - and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing management texts out there. Unsurpassed in its breadth,depth, and relevance, the 16th Edition features a streamlinedorganization of the content, updated material, and new examples that reflectthe very latest market developments. After reading this landmark text, studentswill be armed with the knowledge and tools to succeed in the new marketenvironment around them.

Specificaties

Auteur Kotler, Philip Keller, Kevin
ISBN/EAN 9781292404813
Druk 16