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Marketing for Hospitality and Tourism, Global Edition

Kotler, Philip Bowen, John Makens, James Baloglu, Seyhmus

9781292363516 - Marketing for Hospitality and Tourism, Global Edition
2e hands

Artikelomschrijving

Marketing for Hospitality and Tourism is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-colour book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

Specificaties

Auteur Kotler, Philip Bowen, John Makens, James Baloglu, Seyhmus
ISBN/EAN 9781292363516
Druk 8
€ 65,25 € 72,50
Op voorraad. Verwachte bezorgdatum: 26-10

Artikelomschrijving

Marketing for Hospitality and Tourism is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-colour book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

Specificaties

Auteur Kotler, Philip Bowen, John Makens, James Baloglu, Seyhmus
ISBN/EAN 9781292363516
Druk 8