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Consumer Behavior, Global Edition

eBook

9781292269269 - Consumer Behavior, Global Edition
2e hands

Artikelomschrijving

For undergraduate and graduate courses in consumer behavior. Strategic applications for understanding consumer behaviorConsumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.

Specificaties

ISBN/EAN 9781292269269
Verschijningsvorm eBook i
Licentieduur eBook online lezen: 730 days
eBook offline lezen (downloaden): Oneindig
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Artikelomschrijving

For undergraduate and graduate courses in consumer behavior. Strategic applications for understanding consumer behaviorConsumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.

Specificaties

ISBN/EAN 9781292269269
Verschijningsvorm eBook i
Licentieduur eBook online lezen: 730 days
eBook offline lezen (downloaden): Oneindig