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Marketing for Hospitality and Tourism, Global Edition

eBook

9781292233680 - Marketing for Hospitality and Tourism, Global Edition
2e hands

Artikelomschrijving

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7th Edition is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-colour book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The 7th Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.

Specificaties

ISBN/EAN 9781292233680
Verschijningsvorm eBook i
Licentieduur eBook online lezen: 730 days
eBook offline lezen (downloaden): Oneindig
Niet meer bestelbaar

Artikelomschrijving

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7th Edition is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-colour book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The 7th Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.

Specificaties

ISBN/EAN 9781292233680
Verschijningsvorm eBook i
Licentieduur eBook online lezen: 730 days
eBook offline lezen (downloaden): Oneindig