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9781292214672 - Retail management

Retail management

Breman Barry R, Evans Joel R, Chattterjee Patrali M

9781292214672 - Retail management

ISBN/EAN 9781292214672

Druk 13

For courses in Retail Management. A contemporary text that helps students thrive in today's retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today's retailing industry.

€ 71,37
€ 79,30
Verwachte bezorgdatum 13-03

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