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Research Methods for Business Students

Saunders, Mark Thornhill, Adrian Lewis, Philip

9781292208787 - Research Methods for Business Students

Artikelomschrijving

"This accessible and clearly written textbook provides a comprehensive and in-depth treatment of philosophical, methodological and ethical aspects of conducting business and management research. Illustrative case studies drawing on published research studies are used throughout and readers are given multiple opportunities to consolidate their learning through review and discussion questions, quizzes, and other exercises. At the end of each chapter a case study takes the reader through the realities and practicalities of applying the knowledge to a specific student research project. This will be an invaluable guide for all students seeking to understand and undertake business and management research." Professor Natasha Mauthner, Newcastle University With over 400,000 copies sold, Research Methods for Business Students, is the definitive and market-leading textbook for Business and Management students conducting a research-led project or dissertation. The fully revised 8th edition answers key questions such as: How do I choose my topic and design the research? Why is research philosophy relevant to my research? How do I collect and analyse my data? When and what do I need to write? With the 8th edition you will discover: u Fully updated chapters incorporating visual methods throughout, detailed insights on drafting the critical literature review, the latest EU data protection regulations, using audio recordings and visual images in observation research, collecting data using diaries, the use of online survey tools, and preparing and presenting an academic poster u New cases using up-to-date scenarios at the end of each chapter u Boxed examples throughout of research methods in the news, from student research and in published management research u A glossary of clear definitions of over 700 research-related terms u Practical guidance and opportunities for checking your learning and self-reflection to enable you to progress your own research u

Specificaties

Auteur Saunders, Mark Thornhill, Adrian Lewis, Philip
ISBN/EAN 9781292208787
Druk 8
€ 62,19 € 69,10
Nog niet verschenen. Vandaag besteld, 07-06 bezorgd

Artikelomschrijving

"This accessible and clearly written textbook provides a comprehensive and in-depth treatment of philosophical, methodological and ethical aspects of conducting business and management research. Illustrative case studies drawing on published research studies are used throughout and readers are given multiple opportunities to consolidate their learning through review and discussion questions, quizzes, and other exercises. At the end of each chapter a case study takes the reader through the realities and practicalities of applying the knowledge to a specific student research project. This will be an invaluable guide for all students seeking to understand and undertake business and management research." Professor Natasha Mauthner, Newcastle University With over 400,000 copies sold, Research Methods for Business Students, is the definitive and market-leading textbook for Business and Management students conducting a research-led project or dissertation. The fully revised 8th edition answers key questions such as: How do I choose my topic and design the research? Why is research philosophy relevant to my research? How do I collect and analyse my data? When and what do I need to write? With the 8th edition you will discover: u Fully updated chapters incorporating visual methods throughout, detailed insights on drafting the critical literature review, the latest EU data protection regulations, using audio recordings and visual images in observation research, collecting data using diaries, the use of online survey tools, and preparing and presenting an academic poster u New cases using up-to-date scenarios at the end of each chapter u Boxed examples throughout of research methods in the news, from student research and in published management research u A glossary of clear definitions of over 700 research-related terms u Practical guidance and opportunities for checking your learning and self-reflection to enable you to progress your own research u

Specificaties

Auteur Saunders, Mark Thornhill, Adrian Lewis, Philip
ISBN/EAN 9781292208787
Druk 8