Marketing Communications
Artikelomschrijving
Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.
Specificaties
| Auteur | De Pelsmacker, Patrick, |
| ISBN/EAN | 9781292135762 |
| Druk | 6 |
Artikelomschrijving
Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.
Specificaties
| Auteur | De Pelsmacker, Patrick, |
| ISBN/EAN | 9781292135762 |
| Druk | 6 |