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Essential guide to marketing planning

Burk Wood, M.

9781292117522 - Essential guide to marketing planning
2e hands

Artikelomschrijving

Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product.

Specificaties

Auteur Burk Wood, M.
ISBN/EAN 9781292117522
Druk 4
Uitverkocht

Artikelomschrijving

Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product.

Specificaties

Auteur Burk Wood, M.
ISBN/EAN 9781292117522
Druk 4