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9781292088594 - Management: An Introduction

Management: An Introduction

Boddy, David
9781292088594 - Management: An Introduction
ISBN/EAN 9781292088594
Druk 7
This is an accessible and academically rigorous guide to the themes and functions of management. It contains in depth case studies that examine key management issues in a broad range of organisations, from Apple and Virgin to the British Heart Foundation and Management in Practice features full of insights into contemporary management activities. Entrepreneurship, sustainability, governance and internationalization are integrated throughout, giving clear guidance on how students can further their understanding of these key topics.
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