• Tot 10% korting
  • Ook 2e hands studieboeken
  • Gratis verzending

Selling and Sales Management

Jobber, David Lancaster, Geoffrey

9781292078007 - Selling and Sales Management

Artikelomschrijving

Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. This edition contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management.

Specificaties

Auteur Jobber, David Lancaster, Geoffrey
ISBN/EAN 9781292078007
Druk 10
€ 69,33 € 77,03
Op voorraad. Verwachte bezorgdatum 22-03
2e hands

Ook 2e hands beschikbaar!

€ 55,08 Je bespaart € 14,25
Op voorraad. Verwachte bezorgdatum 22-03

Artikelomschrijving

Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. This edition contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management.

Specificaties

Auteur Jobber, David Lancaster, Geoffrey
ISBN/EAN 9781292078007
Druk 10