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Marketing of High-Technology Products and Innovations: PNIE

Mohr, Jakki Sengupta, Sanjit Slater, Stanley

9781292040332 - Marketing of High-Technology Products and Innovations: PNIE
2e hands

Artikelomschrijving

For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.

Specificaties

Auteur Mohr, Jakki Sengupta, Sanjit Slater, Stanley
ISBN/EAN 9781292040332
Niet meer bestelbaar

Artikelomschrijving

For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.

Specificaties

Auteur Mohr, Jakki Sengupta, Sanjit Slater, Stanley
ISBN/EAN 9781292040332