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Basic Marketing Research: Pearson New International Edition

eBook

9781292033785 - Basic Marketing Research: Pearson New International Edition
2e hands

Artikelomschrijving

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

Specificaties

ISBN/EAN 9781292033785
Verschijningsvorm eBook i
Licentieduur eBook online lezen: 730 days
eBook offline lezen (downloaden): Oneindig
Niet meer bestelbaar

Artikelomschrijving

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

Specificaties

ISBN/EAN 9781292033785
Verschijningsvorm eBook i
Licentieduur eBook online lezen: 730 days
eBook offline lezen (downloaden): Oneindig