• Gratis verzending
  • Al meer dan 1 miljoen studenten bestelden hier

Influence: Pearson New International Edition: Science and Practice

Cialdini, Robert B.

9781292022291 - Influence: Pearson New International Edition: Science and Practice

Artikelomschrijving

Influence: Science and Practiceis an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say yes to anothers request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say yes. Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

Specificaties

Auteur Cialdini, Robert B.
ISBN/EAN 9781292022291
Druk 5
€ 59,13 € 65,70
Op voorraad. Verwachte bezorgdatum: 01-10

Artikelomschrijving

Influence: Science and Practiceis an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say yes to anothers request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say yes. Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

Specificaties

Auteur Cialdini, Robert B.
ISBN/EAN 9781292022291
Druk 5