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Basic Marketing Research: Pearson New International Edition

Malhotra, N.K.

9781292020488 - Basic Marketing Research: Pearson New International Edition

Artikelomschrijving

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

Specificaties

Auteur Malhotra, N.K.
ISBN/EAN 9781292020488
Druk 4
€ 78,52 € 87,24
Verwachte bezorgdatum: 28-05

Artikelomschrijving

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

Specificaties

Auteur Malhotra, N.K.
ISBN/EAN 9781292020488
Druk 4