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Marketing 2016

Pride, William M.,

9781285858340 - Marketing 2016
2e hands

Artikelomschrijving

Pride and Ferrells Marketing 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in todays competitive business environment. Marketing 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, updated chapter objectives, and access to new Ask a Marketer videos to introduce key concepts. Perfect for readers of all backgrounds and interest levels, Marketing 2016 is an essential resource for career success.

Specificaties

Auteur Pride, William M.,
ISBN/EAN 9781285858340
Druk 18
€ 82,28 € 91,42
Verwachte bezorgdatum: 22-07

Artikelomschrijving

Pride and Ferrells Marketing 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in todays competitive business environment. Marketing 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, updated chapter objectives, and access to new Ask a Marketer videos to introduce key concepts. Perfect for readers of all backgrounds and interest levels, Marketing 2016 is an essential resource for career success.

Specificaties

Auteur Pride, William M.,
ISBN/EAN 9781285858340
Druk 18