Artikelomschrijving

Dawn Iacobuccis Marketing Management, 1E provides the material that first-year MBA students need to gain a mastery of core concepts in marketing management. Students will be able to quickly begin applying concepts to cases, group work, and/or simulations that are assigned in their course. Marketing Management issues can be organized around an easy-to-remember framework of 5Cs, STP, and 4Ps. In real life, marketing is fun. Books on marketing should be too!