• Gratis verzending
  • Al meer dan 1 miljoen studenten bestelden hier

Ise Services Marketing

Fisk, Raymond P.

9781285193908 - Ise Services Marketing

Artikelomschrijving

Interactive Services Marketing, 4e, International Edition covers the essentials of services marketing - with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions - both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities.

Specificaties

Auteur Fisk, Raymond P.
ISBN/EAN 9781285193908
Druk 4
Helaas...
Uitverkocht

Artikelomschrijving

Interactive Services Marketing, 4e, International Edition covers the essentials of services marketing - with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions - both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities.

Specificaties

Auteur Fisk, Raymond P.
ISBN/EAN 9781285193908
Druk 4