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Multinational Management

Parboteeah, K. Praveen Cullen, John B.

9781285096223 - Multinational Management
2e hands

Artikelomschrijving

Multinational Management: A Strategic Approach, 6e, International Edition remains the first international management text to offer students a thorough review and analysis of the latest research on international management by using a strategic perspective. Authors John B. Cullen and K. Praveen Parboteeah use strategy as a unifying theme to explore the global economy and the impact of managerial decisions, teaching students to approach international management with a strategic mindset. The text examines comparative management issues, revealing the strengths and weaknesses of competitors and how to adapt organizational practices. It also covers the key topics of formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management, and business ethics.

Specificaties

Auteur Parboteeah, K. Praveen Cullen, John B.
ISBN/EAN 9781285096223
Druk 6
€ 102,55 € 113,94
Verwachte bezorgdatum: 26-07

Artikelomschrijving

Multinational Management: A Strategic Approach, 6e, International Edition remains the first international management text to offer students a thorough review and analysis of the latest research on international management by using a strategic perspective. Authors John B. Cullen and K. Praveen Parboteeah use strategy as a unifying theme to explore the global economy and the impact of managerial decisions, teaching students to approach international management with a strategic mindset. The text examines comparative management issues, revealing the strengths and weaknesses of competitors and how to adapt organizational practices. It also covers the key topics of formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management, and business ethics.

Specificaties

Auteur Parboteeah, K. Praveen Cullen, John B.
ISBN/EAN 9781285096223
Druk 6