Created by the continuous feedback of a "student-tested, faculty-approved" process, "Bcom5" delivers a visually appealing, succinct print component, tear-out review and model document cards for students and instructors, and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. "Bcom4" provides business expanded coverage on technology and social media, abundant real world examples, and model documents to guide student's writing practice.
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Lehman, Carol M.
Created by the continuous feedback of a student-tested, faculty-approved process, BCOM6 delivers an engaging an accessible solution that is proven to improve retention and outcomes.