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Strategic Management Of Technological Innovation

Schilling, Melissa A.

9781259539060 - Strategic Management Of Technological Innovation
2e hands

Artikelomschrijving

Analyze. Formulate. Implement. Melissa Schilling's Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.

Specificaties

Auteur Schilling, Melissa A.
ISBN/EAN 9781259539060
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Artikelomschrijving

Analyze. Formulate. Implement. Melissa Schilling's Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.

Specificaties

Auteur Schilling, Melissa A.
ISBN/EAN 9781259539060